Hi! Thanks for stopping by to learn about me.
I am a facilitator of good design
and thoughtful innovation.
Titles change, but my focus stays the same:
I help teams uncover meaningful insights to make better decisions.
I work with companies to build and refine
product, service, branding and marketing strategies—
always with people at the center.
My purpose is to bring structure to ambiguity.
I pivot across teams, industries, and challenges
First six years of my career was grounded in applying behavioral insights and service design to craft impactful experiences through events, activations, installations and programs. I honed my ability to deliver intricate, high-stakes projects.
This foundational experience sharpened my ability to move quickly, make smart decisions under pressure, and build client relationships through workshops.
Post a Masters in Design Management, I have been leveraging design research for innovation strategy. I’ve led organizations through complex transformations— uncovering user insights to shape forward-thinking solutions.
I possess a strong proficiency for leading ethnographic studies. With a strong business acumen and a deep curiosity about the human experience, I help teams align user needs with business goals.
