Hi! Thanks for stopping by to learn about me.
I am a facilitator of good design
and thoughtful innovation.
Titles change, but my focus stays the same:
I help teams uncover meaningful insights to make better decisions.
I work with companies to build and refine
product, service, branding and marketing strategies—
always with people at the center.
My purpose is to bring structure to ambiguity.
I pivot across teams, industries, and challenges
First six years of my career was grounded in the fast-paced world of live events, conferences, and immersive installations. I honed my ability to deliver intricate, high-stakes projects.
This foundational experience sharpened my ability to move quickly, make smart decisions under pressure, and build operations to support seamless execution.
Five years ago, I transitioned into design research and innovation strategy. I’ve led organizations through complex transformations— uncovering user insights to shape forward-thinking solutions.
I possess a strong proficiency for leading ethnographic studies. With a strong business acumen and a deep curiosity about the human experience, I help teams align user needs with business goals.
