Future Tech Exploration
Who: Leading multinational corporation and tech company
What: Foster empathy and engagement among cross functional C-suite stakeholders
How: Immersive research initiative with real user experiences
Why: Inform top investment areas and opportunities for their smart assistant devices and software through in-depth insights and active stakeholder involvement.
My Role
Facilitation & Presentation: Led 10 first round interviews as the primary interviewer. Presented findings in the final read out to 25+ stakeholders and facilitated Q&A sessions to ensure comprehensive understanding.
Building Tools & Artifacts: Played a pivotal role in designing the online diary study, analyzing this data, and preparing participant dossiers for internal stakeholders. Owned parts of the final report and prepared visual artifacts.
Project Outcomes
Conducted at the onset of GEN AI tools on the market, the study prompted a strategic pivot to explore the role of generative AI tools—like ChatGPT—as extensions of smart assistant devices, unlocking deeper insights and more relevant innovation pathways.
It uncovered universal engagement pain points, user excitement for natural conversational interactions, and key barriers such as mental model mismatches and privacy concerns.
The findings shaped a suite of insight-driven artifacts including participant dossiers, executive workshops, and an opportunities deck—equipping stakeholders with clear design criteria and strategic focus areas to inform future product innovation.