Product Innovation Research
Who: An electronics company
What: Innovation in rapid cooking appliances
How: Understanding American Millennial households' cooking habits post-pandemic.
Why: Unravel new cooking behaviors and routines, particularly focusing on meal planning, procurement, preparation, and rapid cooking
My Role
Project Leading: Overseeing end-to-end execution, client coordination, and facilitating team collaboration.
Building Tools & Artifacts: Played a pivotal role in building the discussion guides, designing the remote ethnographic study, and crafting the narrative for deliverables.
Facilitating Collaboration: Spearheaded regular workshops for collaborative analysis, feedback sessions, and insight writing.
Mentorship: Guided a junior colleague, ensuring their development and contributing to timely deliverables.
Project Outcomes
The study surfaced key behavioral insights into Millennial cooking habits, revealing a wide range of cooking styles and a heavy reliance on freezer use for convenience and minimizing waste.
The client was able to tailor decisions on existing products based on
level of openness to smart cooking technologies that offer precision and consistency.
Findings informed a suite of tailored presentation decks—
segmented by stakeholder focus areas—that provided streamlined actionable opportunities.
This guided future product developments and shaped the roadmap for continued user research.